关键词: 服装洗护大数据, 用户画像, 数据架构, 物联网

Abstract: With the development of big data and intelligence, intelligent household appliances for clothing care are gradually accepted by more and more consumers, which make the process of clothing care simpler for consumers. They can record and save a large number of clothing care data in the use procedure. However, many enterprises of clothing care household appliances are not aware of the huge value behind the big data. This article research the characteristics and needs of user’s clothing care with the way of user profile, put forward the concept of user profile platform based on clothing care, design the structure of big data mining platform. And the platform can help the enterprises to have the initiative in precision marketing, designing products and determining the priority of business model. Above all, it will lay a foundation for the Internet of clothing care to achieve the business value.

Key words: Big data of clothing care, User profile, Data structure, Internet of everything