Abstract: In order to launch new air conditioners that better meet user needs, user demand elements were explored through household interviews, questionnaire surveys, and other methods. Priority ranking was conducted on user demand elements, and it was found that users expect improvement in areas such as quietness, intelligence, comfort, and service. Priority needs to be given to reducing the noise during the operation of the fresh air function, improving the level of intelligent detection and interaction, and improving the level of professional installation services. By conducting user research to explore user needs, it can improve user satisfaction, enhance product market competitiveness, and provide strategic support for the subsequent development of fresh air conditioning.

Key words: Fresh air conditioning, User needs, KANO model, Satisfaction