家电科技 ›› 2022, Vol. 0 ›› Issue (zk): 710-717.doi: 10.19784/j.cnki.issn1672-0172.2022.99.158

• 第六部分 工业设计与用户体验 • 上一篇    下一篇

基于UTB模型的集成灶用户隐性需求挖掘研究

梁智坚1, 罗嘉颖2, 周宁昌2, 刘诗锋1   

  1. 1.广东东方麦田工业设计股份有限公司 广东佛山 528300;
    2.华南农业大学材料与能源学院 广东广州 510640
  • 发布日期:2023-03-28
  • 通讯作者: 周宁昌,E-mail:93890290@qq.com。
  • 作者简介:梁智坚,学士学位。研究方向:产品创新设计。地址:广东省佛山市顺德区德胜西路大门设计创新产业园东方麦田公司。E-mail:lzj@eastrememail.com。

Research on mining implicit demand of integrated stove users based on UTB model

LIANG Zhijian1, LUO Jiaying2, ZHOU Ningchang2, LIU Shifeng1   

  1. 1. Guangdong Eastreme Industrial Design Co., Ltd. Foshan 528300;
    2. College of Materials and Energy, South CHINA Agricultural University Guangzhou 510640
  • Published:2023-03-28

摘要: 为关注用户的感观和行为需求,令集成灶可以更符合用户真实使用场景。结合定性研究和定量研究两种方法,通过入户访谈、现场观察、线上问卷验证等方法,挖掘集成灶用户隐性需求,运用UTB需求模型,将用户隐性需求、技术开发难度及市场成熟度结合,验证用户需求转化成产品的可行性和实用性。此方法能够有效地挖掘集成灶用户隐性需求,为后续的设计实践提供策略支持。

关键词: 集成灶, 用户研究, 隐性需求, UTB模型, 设计策略

Abstract: To focus on the user's sensory and behavioral needs, so that the integrated stove can be more in line with the user's real use scenario. Combining qualitative and quantitative research methods, household interview, on-site observation, online questionnaire verification and other methods were used to explore the implicit demand of integrated stove users. UTB requirement model is used to verify the feasibility and practicability of transforming user requirements into products by combining the user's implicit demand, technology development difficulty and market maturity. This method can effectively excavate the implicit demand of integrated stove users and provide strategic support for the subsequent design practice.

Key words: Integrated stove, User research, Implicit demand, UTB model, Design strategy

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