基于SWOT-AHP模型的佛山市中医健康家电产业发展战略研究

doi:10.19784/j.cnki.issn1672-0172.2023.05.014

家电科技 ›› 2023, Vol. 0 ›› Issue (5): 82-87.doi: 10.19784/j.cnki.issn1672-0172.2023.05.014

基于SWOT-AHP模型的佛山市中医健康家电产业发展战略研究

汪锦城¹, 杨燕², 马晓彤¹, 石文鹏³, 胡镜清^1,2

1.中国中医科学院中医基础理论研究所北京 100700;
2.中国中医药科技发展中心北京 100700;
3.中国家用电器研究院北京 100037

出版日期:2023-10-01 发布日期:2024-02-02
通讯作者: 杨燕。研究方向：中医药健康促进与成果转化。Email：632387011@qq.com。
作者简介:汪锦城,博士学位。研究方向：中医药健康管理。地址：北京市东直门内南小街16号中医基础理论研究所。Email：502320553@qq.com。
基金资助:
2019年第一批佛山市软科学项目（重大课题）（B202003）：健康中国佛山模式发展战略研究,负责人：胡镜清; 佛山市科技创新项目中医药领域先行先试科技攻关专项（No.2020001005585）：痰瘀互结相关慢病社区防控关键共性技术与应用研究,负责人：胡镜清

Research on the development strategy of traditional Chinese medicine household appliance industry in Foshan City based on SWOT-AHP model

WANG Jincheng¹, YANG yan², MA Xiaotong¹, SHI Wenpeng³, HU Jingqing^1,2

1. Institute of Basic Theory for Chinese Medicine, China Academy of Chinese Medicine Science Beijing 100700;
2. China Science and Technology Development Center for Chinese Medicine Beijing 100700;
3. China Household Electric Appliance Research Institute Beijing 100037

Online:2023-10-01 Published:2024-02-02

摘要/Abstract

摘要： 基于SWOT-AHP模型,对佛山市中医健康家电产业发展战略进行分析,将内部优势、内部劣势、外部机遇、外部挑战作为准则层,明确14个因素为指标层,将各因素重要程度量化并计算权重,绘制战略四边形判断战略总体方向。结果表明,佛山市中医健康家电产业发展的优势和机遇强于劣势和挑战,战略选择应以SO战略为主。建议：将发展“健康产业”作为家电产业发展规划重要导向,鼓励中医健康家电产业发展;龙头家电企业先行先试,充分利用已有理论、技术实施成果转化;建设佛山中医健康家电基础研究机构,建立中医健康家电企业需求发布机制;实施中医健康家电产品消费促进政策,提升全链条服务水平;创新管理机制体制,多部门协同合作。

关键词: SWOT-AHP模型, 中医健康家电, 佛山, 发展战略

Abstract: Based on the SWOT-AHP model, analyze the development strategy of the traditional Chinese medicine household appliance industry in Foshan City. Internal advantages, internal disadvantages, external opportunities, and external challenges are used as the criteria layer, and 14 factors are identified as the indicator layer. The importance of each factor is quantified and weighted, and a strategic quadrilateral is drawn to determine the overall direction of the strategy. The results indicate that the advantages and opportunities for the development of traditional Chinese medicine household appliance industry in Foshan are stronger than the disadvantages and challenges, and the strategic choice should be based on the SO strategy. Suggestion: Take the development of the "health industry" as an important direction for the development planning of the home appliance industry, and encourage the development of the traditional Chinese medicine household appliance industry; Leading household appliance enterprises should take the lead and make full use of existing theories and technologies to implement the transformation of achievements; Establish a basic research institution for traditional Chinese medicine household appliances in Foshan, and establish a demand release mechanism for traditional Chinese medicine household appliance enterprises; Implement policies to promote the consumption of traditional Chinese medicine household appliance products and improve the level of full chain services; Innovation management mechanism and system, and cooperate with multiple departments.

Key words: SWOT-AHP model, Traditional Chinese medicine household appliance, Foshan, Development strategy

中图分类号:

F120.4

汪锦城, 杨燕, 马晓彤, 石文鹏, 胡镜清. 基于SWOT-AHP模型的佛山市中医健康家电产业发展战略研究[J]. 家电科技, 2023, 0(5): 82-87.

WANG Jincheng, YANG yan, MA Xiaotong, SHI Wenpeng, HU Jingqing. Research on the development strategy of traditional Chinese medicine household appliance industry in Foshan City based on SWOT-AHP model[J]. Journal of Appliance Science & Technology, 2023, 0(5): 82-87.

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基于SWOT-AHP模型的佛山市中医健康家电产业发展战略研究

Research on the development strategy of traditional Chinese medicine household appliance industry in Foshan City based on SWOT-AHP model

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