关键词: 家电行业, 价值循环生态, 博弈, 激励政策, 再生材料

Abstract: As a significant global manufacturer of household appliances, the domestic household appliance industry needs to explore a value-circulation ecological path that aligns with its development stage and industrial characteristics. Based on the comparison of theories such as industrial economics, circular economics, game economics, and industrial ecology, the composition of the value circulation ecosystem for the household appliance industry was proposed; the challenges in the current use of recycled materials in household appliances were sorted out; and the role of different incentive policies adopted by the government in promoting the standardized use of recycled materials by enterprises and consumers and the purchase of corresponding household appliances was analyzed using a game model. The study found that government incentives are the key policy tool for promoting the standardized application of recycled materials, and their implementation should follow a phased and multi-party collaborative advancement path. The research result can provide theoretical support and decision-making references for building an efficient and sustainable value circulation ecosystem for the household appliance industry.

Key words: Home appliance industry, Value circulation ecology, Game theory, Incentive policies, Recycled materials