家电领域中用户体验对企业的价值研究

doi:10.19784/j.cnki.issn1672-0172.2021.99.117

摘要/Abstract

摘要： 在家电领域,有关用户体验价值的研究较少,分析用户体验对企业的价值作用机理非常有必要。本文基于文献研究,理清了用户体验的价值定义和特征,引入了成本效益分析以及价值链作为用户体验价值分析的基础;并在假设前提下总结出用户体验对企业价值的通用分析框架,以项目视角确定了衡量维度,给出计算公式。丰富了家电领域内用户体验价值分析理论体系,为引导家电企业重视并投资用户体验,不断提升产品用户体验质量奠定坚实的基础。

关键词: 家电产品, 用户体验, 价值, 成本效益分析

Abstract: In the field of home appliances, there are few special studies on the value of user experience, so it is necessary to analyze the mechanism of user experience value for companies. In this paper, the definition and characteristics of user experience and value are clarified via literature research. Then, we have got the general analytical framework of value and found the dimensions and the suitable calculation formulas from a project perspective based on Cost-Benefit Analysis and experience value chain with proper assumption. The research enriches the theoretical system of user experience value analysis in the field of home appliances and it will help the managers to pay attention to the user experience and get to invest in it. It will provide a solid foundation for the improvement of user experience quality for home appliances continuously.

Key words: Home appliances, User experience, Value, Cost-Benefit Analysis

中图分类号:

F426.6
F274

房振安, 郑方春. 家电领域中用户体验对企业的价值研究[J]. 家电科技, 2021, 0(zk): 494-497.

FANG Zhen’an, ZHENG Fangchun. Research on user experience value to the enterprise in the field of home appliances[J]. Journal of Appliance Science & Technology, 2021, 0(zk): 494-497.

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