Abstract: China's electronic and electrical products occupy most of the market share in the world's electronic products trade. However, the REACH regulations and RoHS directives make it extremely difficult for Chinese enterprises to export to the EU. Until now, many electronic enterprises will confuse REACH regulations with ROHS directives. By analyzing and comparing the differences between REACH regulations and RoHS directives on electronic and electrical products from the aspects of regulations, helps Chinese electrical and electronic products manufacturers to clarify the differences between REACH regulations and RoHS directives, and puts forward strategic suggestions for manufacturers, so as to help them cope with the situation calmly and break the barrier of Chinese electronic and electrical enterprises exporting to EU.

Key words: Export, Barrier, Regulation, Difference, Strategy suggestion