Abstract: The global economic development and changes in the domestic economic situation have put forward new strategic requirements for China's standardization work. As an important component of the standardization system, standard samples have been widely used in fields such as quantity traceability, quality control, capability verification, and testing method confirmation. In the context of deepening standardization reform, promoting the improvement and high-quality development of standard samples should fully leverage the decisive role of the market, analyze the current development status of standard samples in China, and study the development strategies of standard samples. Comprehensively optimize the internal and external development environment of standard samples, and promote the improvement of the quality and competitiveness of standard samples.

Key words: Reference materials, Standardizing, Development strategy