Abstract: In daily wear, shoes will produce moisture, odor and other problems due to sweating from sports, which will affect wearing comfort and at the same time, will breed bacteria and have a negative impact on human foot health. Consumer demand for home appliances is becoming more and more obvious, and at present, the development of shoe care machines is still in its infancy, and a complete industry chain and mature products have not yet been formed, and its market prospect is very broad. Firstly, analyzes the current situation of the domestic shoe care machine market. Secondly, combined with the research of consumer demand, to understand the basic information of domestic residents holding shoes and the current situation of daily care, it is found that the sterilization, odor removal and drying of shoes are the problems that need to be solved urgently, more than 60% of consumers say that shoe care is necessary, and 80% of consumers have the will to buy shoe care machines. Finally, the future development direction of shoe care machines is pointed out, which provides guidance suggestions for manufacturers to grasp the industry trend and fill the market gap.

Key words: Shoe care, Shoe care machine, Current market situation, Consumer research, Future trend