关键词: 奢侈品服装, 洗护标签, 干洗, 调研分析

Abstract: With the gradual improvement of our people's living standards, more and more families have begun to buy luxury clothing. Luxury clothing usually has a complex structure, various styles and colors, many decorative objects, and contains a variety of fiber components. It needs to be washed and treated under specific conditions, otherwise it will easily cause damage to the appearance and function of the clothing. The care label is an important reference for home appliance companies, detergent companies and consumers to understand the washing and care conditions of luxury clothing. In order to explore the care technology of luxury clothing, this article surveys a total of 331 international luxury brands with a high proportion of first and second tiers. Clothing care label, statistics and analysis of fiber composition, washing, drying, bleaching, ironing and other care label information. It is found that: (1) Cotton, wool, nylon, polyester, and mulberry silk are the five most commonly used fibers for luxury clothing. 66% of the clothing uses blended fabrics of two or more fibers, and non-filled outerwear accounts for the highest proportion in the market; (2) 51% of luxury clothing can only be dry-cleaned, 25% can only be washed with water, 98% can not be bleached; (3) 92% of luxury clothing can not be tumble dried, only 4% can be tumble dried, 12% of luxury goods Clothes are naturally dried by hanging in the shade, hanging to dry, spreading to dry in the shade, and spreading to dry; (4) 72% of luxury clothing is ironed at low temperature, 9% is ironed at medium temperature, 18% do not iron. The research results will help provide a theoretical basis for home appliance companies and detergent companies to develop high-end line care products, as well as provide consumers with cleaning and care guidance and suggestions.

Key words: Luxury clothing, Wash care label, Dry cleaning, Investigation and analysis