关键词: 年轻用户, 需求分层, 吸油烟机产品策略, KANO模型, AHP分析法

Abstract: As the target young users born in the 1990s, their demand stratification and priority for range hood products were systematically analyzed, guides the optimization of range hood product design, and improves young people's purchase and use experience. Through sorting out the demand dimensions and classification of range hood, using the form of online questionnaire survey, combining Kano model and AHP analytic hierarchy process, the demand attribute classification and weight distribution were obtained. The needs of target users show significant hierarchical differentiation. Through the weight ranking, the core of functional requirements is the effect of suction and discharge and automatic adjustment. The priority of "no smoke" and intelligent Internet is prominent in the experience demand, and the purchase demand is price sensitive. The KANO-AHP method is applied to extract the user demand model of range hood, and the differentiation strategy focusing on core functions and intelligent experience upgrading is proposed, which provides a theoretical basis and practical path for product innovation for young groups.

Key words: Young users, Demand stratification, Range hood product strategy, KANO model, AHP method