关键词: 用户体验, 家电产品, 全流程, 触点

Abstract: The accelerated development of society and the improvement of consumption level can promote the market development to a certain extent. Home appliance enterprises should improve the user experience in a more comprehensive way, and make the user-oriented instead of the development ability-oriented, so that the closed-loop experience research can be formed within the home appliance enterprises, and the closed-loop experience can be formed when users experience home appliances, so as to build a complete whole-process user experience and establish a good user experience research system. Based on desktop research, literature review and many years' research experience, outputs the research on user experience of household appliances with contact orientation. The whole process is divided into the whole life cycle of products and the whole process of product experience. From the perspective of enterprises and users, the whole process of user perspective is divided into pre-contact, first contact, core contact and final contact, so as to improve the user research process in the industry, realize the closed-loop experience, better convey the brand value of enterprises and effectively enhance the brand user experience and brand.

Key words: User experience, Household appliances, Whole process, Contact