家电科技 ›› 2025, Vol. 0 ›› Issue (zk): 347-353.doi: 10.19784/j.cnki.issn1672-0172.2025.99.073

• 第三部分 健康适老与智能 • 上一篇    下一篇

CARE交互模型在智能家电客服系统中的应用研究

刘强1, 陈国平2, 李猛1, 马睿3, 王岩4   

  1. 1.海信集团工业设计中心 山东青岛 266100;
    2.海信家电集团研发中心 山东青岛 266100;
    3.聚好看科技股份有限公司 山东青岛 266104;
    4.海信集团中国区营销总部客户联络中心 山东青岛 266071
  • 发布日期:2025-12-30
  • 作者简介:刘强,高级工程师,现任海信集团工业设计中心首席用户体验设计师。研究方向:为智能硬件人机交互系统、用户认知行为建模与体验导向型视觉设计。地址:青岛市崂山区松岭路399号。E-mail:liuqiang26@hisense.com。

Research on the application of the CARE interaction model in smart home appliance customer service systems

LIU Qiang1, CHEN Guoping2, LI Meng1, MA Rui3, WANG Yan4   

  1. 1. Industrial Design Center of Hisense Group Holdings Co., Ltd. Qingdao 266100;
    2. R&D Center of Hisense Home Appliances Group Co., Ltd. Qingdao 266100;
    3. Juhaokan Technology Co., Ltd. Qingdao 266104;
    4. Customer Contact Center of Hisense China Marketing Headquarters Qingdao 266071
  • Published:2025-12-30

摘要: 智能家电的普及与全屋互联趋势使用户对设备交互体验和售后客服的需求日益提升,传统客服模式却长期面临智能化不足和体验碎片化等痛点。为应对这一挑战,聚焦智能家电领域的人机交互设计融合,提出了CARE交互模型在智能客服系统中的创新应用。CARE模型由理解(Comprehension)、代理(Agent)、融洽关系(Rapport)和一体化界面(Ensemble UI)四个维度组成,强调智能客服对用户意图的深度理解、智能体的自主服务能力、情感化的亲和交互以及多模态的统一界面设计。首先介绍智能家电客服的领域背景,阐述CARE模型的框架构建与理论基础,然后对模型各设计维度进行解释和对比分析,最后总结CARE模型在家电行业智能客服中的典型应用策略与实践意义。研究表明,CARE交互模型能够有效提升智能客服的人性化与智能化水平,并指出通过融合大模型技术与跨学科设计理念,该模型将在智能客服生态中发挥更关键作用,为家电行业客户服务带来创新方向。

关键词: CARE模型, 智能家电, 智能客服, 人机交互, 设计创新

Abstract: With the widespread adoption of smart home appliances and the trend toward fully interconnected homes, users’ demands for seamless device interaction and enhanced after-sales customer service have significantly increased. However, traditional customer service models have long faced challenges such as insufficient intelligence and fragmented user experiences. To address these issues, proposes and reviews the innovative application of the CARE interaction model—integrating human-computer interaction and intelligent technology in smart home appliance customer service. The CARE model comprises four key dimensions: Comprehension, Agent, Rapport, and Ensemble UI, emphasizing deep understanding of user intent, autonomous agent capabilities, empathetic human-like interactions, and unified multimodal interface designs. Firstly, introduces the context and background of intelligent customer service within the home appliance industry, followed by the theoretical foundations and framework of the CARE model. It then elaborates on each design dimension with comparative analysis and summarizes typical application strategies and practical implications of the model in the industry. The research indicates that the CARE interaction model effectively enhances the humanization and intelligence of smart customer service. Furthermore, by integrating large-scale AI models and interdisciplinary design methodologies, the CARE model will play an increasingly pivotal role in shaping innovative customer service solutions within the home appliance sector.

Key words: CARE model, Smart home appliances, Intelligent customer service, Human-computer interaction, Design innovation

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