家电科技 ›› 2024, Vol. 0 ›› Issue (zk): 503-507.doi: 10.19784/j.cnki.issn1672-0172.2024.99.106

• 第五部分 工业设计与用户体验 • 上一篇    下一篇

基于用户旅程图与TRIZ理论的家用厨房空调研究设计

刘颖, 伍俊宇, 王振勇, 熊军   

  1. TCL空调器(中山)有限公司 广东中山 528427
  • 出版日期:2024-12-10 发布日期:2024-12-31
  • 作者简介:刘颖,学士学位。研究方向:产品创新研究。地址:广东省中山市南头镇南头大道59号。E-mail:ly51free@126.com。

Research and design of household kitchen air conditioner based on customer journey map and TRIZ theory

LIU Ying, WU Junyu, WANG Zhenyong, XIONG Jun   

  1. TCL Air Conditioner (ZhongShan) Co., Ltd. Zhongshan 528427
  • Online:2024-12-10 Published:2024-12-31

摘要: 作为处于产品导入期的家用电器,家用厨房空调具有良好的市场前景,但行业对用户需求的挖掘不足。为了设计出更加符合用户需求的产品,采用用户旅程图与TRIZ理论对家用厨房空调进行创新设计研究。首先,基于桌面研究、问卷调研法和用户访谈绘制用户旅程图,通过峰终定律分析用户旅程图中的用户需求和机会点。其次,利用TRIZ理论的阿奇舒勒矛盾矩阵等工具对问题进行研究,提出解决方案。最后创新设计了家用厨房空调在不同使用场景下的运行模式和语音控制功能,并打造了易清洁功能属性。为今后家用厨房空调提供设计思路与参考。

关键词: 厨房空调, 用户旅程图, TRIZ

Abstract: As a household appliance in the product introduction stage, household kitchen air conditioner holds a promising market outlook; however, the exploration of user demands remains inadequate. To design products that better meet the needs of users, the author conducts innovative design research on household kitchen air conditioning by adopting the customer journey map and the TRIZ theory. Firstly, the customer journey map is drawn based on desk research, questionnaire surveys, and user interviews, and the user needs and opportunity points in the user journey map are analyzed using the peak-end law. Secondly, the problem is investigated by employing the Achshuler contradiction matrix of the TRIZ theory and other tools, and solutions are proposed. Finally, it innovatively designed the operation mode and voice control function of household kitchen air conditioners in various use scenarios, and created the easy-to-clean functional attribute. This provides design ideas and references for household kitchen air conditioning in the future.

Key words: Kitchen air conditioner, Customer journey map, TRIZ

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